An Educational Approach
Article by: Chase A. Rogers
Pages 36-41

Summary


The article describes how the designer should implement balanced colors, natural and full-spectrum light, and positive imagery in their methods of communication. These elements can affect the audiences' moods, health, and energy levels in a positive manner if utilized correctly. Rogers argues that these methods of vibrational therapy, previously used only on individuals, can be expanded to broader audiences, such as those of designers.

Examples


Rogers' article begins by introducing the topic clearly and proceeding to explain each scientific field individually. This creates an even pace through the article that is easy to follow and clear in its intent. Rogers brings up unexpected aspects that a designer should focus on, using scientific explanations to back up the claims of their individual effects on the design’s audience. Rogers uses examples of 1b4.jpghow each field can affect humans positively and how these elements can be tied into an aesthetically pleasing design. These examples are explained thoroughly for a novice reader and gradually tied into their use through design.

One such example is that of Syntonics, which have shown that different lights can produce different results upon the energy levels in our body. Depending on the light frequencies being used, the designer can help their audience improve their mood. The designer does not necessarily need to get into the science of Syntonics, but having a basic understanding of what types of lighting are good to use can only improve their overall design.

The article also points out that "color can excite, sedate, balance, and motivate." [1] On a basic level, bold, obnoxious colors can cause the designer to lose their audience. However, effectively using balanced colors can draw in audiences, which is beneficial for the designers. Depending on the type of message the designer wants to send, different colors should be used while keeping in mind that different people have different reactions to a chosen color scheme.

Rogers states that positive imagery helps to strengthen our healing systems. However, he does not elaborate on how much of an effect it creates. Regardless, having positive imagery in a design will leave the audience with a better mood and will associate the design with good feelings.

Analysis

The chosen scientific fields show how designers must be willing to utilize ideas outside the typical realm of design. It encourages designers to think alternatively and to understand how each design can positively or negatively affect the audience. This idea can even be expanded into cultural interpretations, as explored by Anne Bush. Designers can handle what design choices to make by following the C.R.A.P principles for the basics of appropriate design. Designers can then expand upon chosen design elements through evaluating possible audience reactions.

Through the article, Roger’s emphasizes that understanding how design choices can have a physical or emotional effect on the audience is an essential way for designers to create positive social outcomes in an unexpected way. Overall, the article brings out effective points for designing for communication with the audience.

Reference

Rogers, Chase A. (2003). "Healing with Design", Steven Heller and Veronique Vienne, Citizen Designer.
  1. ^ Rogers 2003, p. 39.